In the earnings call for Apple’s Q3 results, Luca Maestri, Senior Vice President and Chief Financial Officer, reported that Mac generated $7 billion in revenue, reflecting a 2% year-over-year increase. This growth was primarily driven by the success of the MacBook Air powered by the M3 chip.

Apple CEO Tim Cook attributed the company’s better-than-expected June quarter earnings to new revenue records in India and other regions. “Apple is reporting a new June quarter revenue record of $85.8 billion, up 5% from a year ago, and better than we had expected,” Cook stated during the earnings call following the Q3 results announcement. “We also set quarterly revenue records in more than two dozen countries and regions, including Canada, Mexico, France, Germany, the UK, India, Indonesia, the Philippines, and Thailand. And we set an all-time revenue record in services, which grew 14%,” he added.

Cook highlighted the company’s excitement over the recent updates to its software platforms announced at the Worldwide Developers Conference. “During the quarter, we were excited to announce incredible updates to our software platforms, including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the core of iPhone, iPad, and Mac. We very much look forward to sharing these tools with our users, and we continue to invest significantly in the innovations that will enrich our customers’ lives, while leading with the values that drive our work,” he said.

In the earnings call, Luca Maestri, Senior Vice President and Chief Financial Officer, reported that Mac generated $7 billion in revenue, reflecting a 2% year-over-year increase driven by the MacBook Air powered by the M3 chip. “We saw particularly strong performance in our emerging markets, with June quarter records for Mac in Latin America, India, and South Asia,” he noted.

CEO Tim Cook expressed excitement about Apple Intelligence and its potential impact. “We remain incredibly optimistic about the extraordinary possibilities of AI and its ability to enrich customers’ lives,” Cook stated. “We will continue to make significant investments in this technology and dedicate ourselves to the innovation that will unlock its full potential.”

Cook emphasized that with each innovation, Apple is unlocking new ways of working, learning, and tapping into human potential across every product and service. He elaborated that Apple Intelligence will be integrated into “pretty much all of the apps that you use every day,” with a thoughtful approach to how it affects those apps. “This is going to surface Apple Intelligence in a way that is natural to the user, in a way that I think will get them very excited about it and increase usage,” he added.

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